About

Tinashe Wertz Chidarikire

Social Media Strategist, Digital Content Manager, Photographer & Filmmaker

Founder of PETAL ARCHIVES

📍San Francisco, CA

8yrs

Social media strategy, brand strategy, and visual brand storytelling

15k - 90k

Views per social campaign in collaboration with brand partners

All in One

Solo and collaborative Media production.
‍
I create original video series and narrative brand photography.

50+

Brand & Creative
partnerships

I'm a Social Media Strategist and visual storyteller who conceives, shoots, edits, and publishes content independently — from strategy to final post. My work spans brand partnerships, short-form video, and campaign storytelling for design-forward organizations, arts institutions, and cultural brands across San Francisco.

Through my studio TINASHE ARTS, I've spent the past two years producing campaigns that translate the aesthetics of premium spaces — galleries, studios, designed environments — into native platform storytelling on Instagram and beyond. Every frame is shot and edited by me: I own the creative vision, the production, and the performance analysis, end to end.

My campaigns incorporate brand partnerships between travel brands, social media creators, design studios, artists, galleries, and museums — consistently reaching 15,000 to 90,000 views and generating real outcomes: bigger audiences, sold work, and stronger brands.

My creative studio, TINASHE ARTS, is inspired by the belief that dedication to art practice develops a more expansive sense of self and a deeper understanding of the world around us.

TINASHE ARTS amplifies the perspectives and stories of artists, galleries, and museums, exploring how we remember our stories, who tells them, and the many ways beauty delivers hope.

I create Artist Portraits, Exhibition Films, and Art Process Films in collaboration with many of San Francisco’s most notable arts institutions, including de Young, SF MoMA, Asian Art Museum, MoAD, and OMCA.

I’ve always been drawn to stories that illuminate our intrinsic connection with nature. My brand PETAL ARCHIVES, is inspired by the bounty and resilience of my favorite natural environments. The floral portraiture and knitwear collection are a celebration of thriving ecosystems and are a reminder of what we hold dear.

About

Tinashe Wertz Chidarikire

Photographer, Filmmaker, and Designer

Founder of PETAL ARCHIVES

📍San Francisco, CA

Hi, I’m Tinashe Wertz Chidarikire. At the age of one, I moved from Harare, Zimbabwe to Santa Cruz, California. I was destined to be a citizen of the world. My connection to Zimbabwe grew through trips to visit my family in Harare and at my father’s contemporary art gallery which showcased Zimbabwean Shona Stone Sculpture. The Serpentine and Spring Stone sculptures felt familiar despite having traveled over 8,000 miles and weighing hundreds to thousands of pounds. My appreciation of where I come from will always be intricately tied to memories of my grandparent’s lush garden, wildlife parks, the grand waterfalls of Mosi-oa-Tunya (Victoria Falls), and the loving stories of family and the natural world depicted in stone by Zimbabwean artists.

My creative studio, TINASHE ARTS, is inspired by the belief that dedication to art practice develops a more expansive sense of self and a deeper understanding of the world around us.

TINASHE ARTS amplifies the perspectives and stories of artists, galleries, and museums, exploring how we remember our stories, who tells them, and the many ways beauty delivers hope.

I create Artist Portraits, Exhibition Films, and Art Process Films in collaboration with many of San Francisco’s most notable arts institutions, including de Young, SF MoMA, Asian Art Museum, MoAD, and OMCA.

I’ve always been drawn to stories that illuminate our intrinsic connection with nature. My brand PETAL ARCHIVES, is inspired by the bounty and resilience of my favorite natural environments. The floral portraiture and knitwear collection are a celebration of thriving ecosystems and are a reminder of what we hold dear.